• Accurate data management and maintenance
• Secure data housing via in-house servers
• Intelligent customer to vehicle profiling and matching
• Comprehensive customer and vehicle overview
• Central “Unsubscribe- and Opt-out” database
• Potential sale and service forecasting
• Precise market segmentation for effective market communication,
Lead generation and up-selling
• Consumer Protection Act 68 of 2008 compliant data management
• Precise market segmentation for effective market communication,
Lead generation and up-selling
• Professional direct marketing designed by in-house new-media agency
• Personalized direct multi-channel direct marketing via e-mail, SMS, post,
websites, interactive digital signage and social media
• Harmonized branding
• Direct communications on sale anniversaries and birthdays
• Consumer Protection Act 68 of 2008 compliant direct marketing
• Telephonic Customer Satisfaction Indexing after every sale and service
• Vital customer data capturing and verification during CSI calls
• Quantitative and qualitative measurement of customer satisfaction regarding
sale and service processes
• Representative feedback of customer expectations and opinions relating to
sales and service departments
• Lead generation and escalation to respective sale and service departments
via online Case Management System
• Daily, weekly and monthly reports relating to sale and service customer satisfaction
• Live, online lead and complaint management system
• Precise Customer Satisfaction Indexing
• Transparent complaint management
• In-depth customer and vehicle profiling
• Real-time staff monitoring and turnaround tracking
• Lead and complaint Follow-up analysis relating to individual
sale and service employees
• Detailed internal reporting relating to complaint Follow-up,
Lead Turnaround Times and Lead Conversions